Concentrations

The major in the Department of Communications choose a concentration to better focus their eduction. 

Corporate Communications

The Corporate Communications concentration prepares students as professional communicators for the challenges presented by commercial and non-profit organizations.  Students may combine Marketing and Public Relations or chose to focus on one of the two. Marketing Communications merges expertise in communications and promotions with courses from the business department including marketing and advertising.Public Relations develops those skills necessary for creating and disseminating information for internal or external audiences of an organization. Requirements are: Communications 333, 351, 358 or 412, plus either two additional communication electives or one communications elective and one business elective from the following set of courses: Communications 304, 316, 348, and 408, Business Administration 215, 265, 311, 312, 319. 

Mass Communications

The Mass Communications concentration educates students for professional positions in the mass media industry, such as print, broadcast, and Internet based media. With a foundation in writing for the media, the student has a variety of options for production, writing and media management courses. Required are Communications 316, 336 and two approved electives to be chosen from the following: Communications 304, 310, 315, 333, 336, 348, 422, 424, and 426.

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