Greenberg earned a bachelor’s degree from Binghamton University, and a master’s degree in media management and an MBA in marketing from Syracuse University. He is currently completing work toward a doctorate in mass communication from Syracuse.

Greenberg’s research focuses on advertising, media management and film marketing. He has served as a consultant for the several years conducting research projects for clients in the film, publishing and distance-learning industries. Previously, he was a corporate development manager for the Center for the Media Arts and regional marketing manager for the Washington Post Educational.