Page 26 - magazine-2011-fall

This is a SEO version of magazine-2011-fall. Click here to view full version

« Previous Page Table of Contents Next Page »

24

W W W . E T O W N . E D U

{ }

ALUMNI NEWS

Granola entrepreneur i s nut s about E - town

Sarah Lanphier, owner of Nuts About Gra-nola and Little s Marketing and Consulting, can’t stay away from Elizabethtown College. The 2009 graduate is back, promoting her alma mater and her business through carrot cake … Carrot Cake Granola, that is. Elizabethtown College Carrot Cake Granola will debut at Homecoming, and it will be included in the College Store gift

kage program and d at Lancaster, Pa.’s ntral Market. The branding nership evolved gh happenstance, Executive Direc-Marketing and unications Liz ngard ’86. “We talking to Sarah

about her business and found out she had a sea-sonal carrot cake-flavored granola.” The partner-ship, Braungard said, is an opportunity for the College to demonstrate its commitment to entrepreneurship.

“Carrot Cake Granola was

already a part of our fall product line so we thought: why not make it Elizabethtown Carrot Cake Granola,” noted Lanphier. To promote the partnership, Lanphier, who earned a bachelor’s degree in busi-ness administration with a concentration in marketing and entrepreneurship from Elizabethtown, will sell the granola and offer taste tests at the Homecoming Fair on Brinser Field, and it will be available at the Alumni Oktoberfest Party.

“Enjoying Elizabeth-town’s special brand of carrot cake has been one of the College’s most beloved traditions for decades,” said Mark Clapper ’96, director of Alumni Relations. “Having the opportunity to showcase the broad-ening of this tradition during one of the E-town’s most celebrated days of traditions is truly exciting!”

The partnership offers the possibility of a scholarship or intern program funded by a portion of the granola’s proceeds. Also, there’s talk about making Elizabethtown College Carrot Cake Granola the “official fuel” of Blue Jay Athletics; and, of course, there was a big bag of the tasty treat on Carl Strikwerda’s desk on his first day as president.

www.nutsaboutgranola.com

Page 26 - magazine-2011-fall

This is a SEO version of magazine-2011-fall. Click here to view full version

« Previous Page Table of Contents Next Page »
Elizabethtown College