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17

L ICENSING

T RADEMARK

A trademark includes any word, name, symbol, or device, or any combination, used, or intended to be used, in commerce to identify and distinguish the goods of one manufacturer or seller from goods manufactured or sold by others, and to indicate the source of the goods. In short, a trademark is a brand name. The TM should be used with the marks and wordmarks in this guide on athletics attire, apparel of any kind, promotional items, etc.

A PPROVAL P ROCESS

Any use of the Elizabethtown College Athletics identity elements must be approved and documented in writing, in the context in which they will be used, by the Director of Athletic Communications. By doing so, it reinforces the College’s commitment to approve expenditures as they relate to athletics apparel, uniforms, etc. If approval is not documented in writing, the College reserves the right to deny both payment and approval of the wearing of uniforms, warm-ups, etc., in which case it will be the responsibility of the coach/team to cover the cost.

As is customary, all purchase orders must be approved by the Director of Athletics.

O BTAINING A RTWORK

Primary marks and wordmarks are available for download in .EPS, .AI, .JPEG and .PNG formats on the ‘Athletic Communications’ page of the athletics website (http://bit.ly/Qjk8bK) . If you need electronic files of sport-specific logos, please contact the Director of Athletic Communications.

Rev0912

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Elizabethtown College