Page 2 - atheltics-style-guide

This is a SEO version of atheltics-style-guide. Click here to view full version

« Previous Page Table of Contents Next Page »

2

T ABLE OF C ONTENTS

Introduction..................................................................................................................... . 3

Why Do We Need An Identity Guide? ........................................................... 3

How Should You Use This Guide? ............................................................ ..... 3

The Logo Family ............................................................................................................. 4 Marks ..................................................................................................... ......... 4

The Blue Jay Mark .......................................................................... 4

The EC Mark ................................................................................... 5

The Labeled EC Mark ................................................................... .. 5 The E Mark ...................................................................................... 6

Wordmarks ................................................................................................. ...... 7

The Elizabethtown Wordmark ......................................................... 7

The Labeled Elizabethtown Wordmark ........................................... 7 The E-town Wordmark...................................................................... 7

The Labeled E-town Wordmark......................................................... 8

The Blue Jay Mark with Elizabethtown Wordmark ......................... 8

The Labeled Blue Jay Mark with Elizabethtown Wordmark ........... 8 The Blue Jay Mark with Elizabethtown Wordmark Centered........... 8

The Labeled Blue Jay Mark with Elizabethtown Wordmark Centered 9

The Blue Jay Mark with E-town Wordmark...................................... 9

The Labeled Blue Jay Mark with E-town Wordmark........................ 9 The Blue Jay Mark with E-town Wordmark Centered....................... 10

The Labeled Blue Jay Mark with E-town Wordmark Centered......... 19

The Blue Jays Wordmark .................................................................. 11

The Labeled Blue Jays Wordmark .................................................... 11 The Blue Jay Mark with Blue Jays Wordmark ................................. 11

The Labeled Blue Jay Mark with Blue Jays Wordmark ................... 12

The Blue Jay Mark with Blue Jays Wordmark Centered................... 12 The Labeled Blue Jay Mark with Blue Jays Wordmark Centered..... 12

Athletics Uniform Numbers .............................................................................. 13

Area of Isolation ......................................................................................... ....... 13 Using the Marks and Wordmarks on Dark Backgrounds .................................. 14 The Color Palette ............................................................................................................... 15

Color Matching ........................................................................................... ....... 15

Guidelines for Uniforms and Apparel ............................................................... 16

Official Fonts ........................................................................................................... .......... 16 Licensing .................................................................................................................. ......... 17

Trademark ................................................................................................... ...... 17

Approval Process ..................................................................................................... .......... 17

Obtaining Artwork ....................................................................................... ...... 17

F OR M ORE I NFORMATION

Contact Matt Heffelfinger, Director of Athletic Communications, at: 717-361-1311 (Phone) | heffelfingerm@etown.edu (Email)

Page 2 - atheltics-style-guide

This is a SEO version of atheltics-style-guide. Click here to view full version

« Previous Page Table of Contents Next Page »
Elizabethtown College