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I NTRODUCTION

In order to standardize and create uniformity for the Elizabethtown College Department of Athletics a visual identity program has been developed. This guide, which details the marks and wordmarks, is the result of extensive research, and will be effective immediately. The goal is to create a uniform and distinctive brand for all of the programs of the Elizabethtown College Department of Athletics.

W HY D O W E N EED A N I DENTITY G UIDE ?

In a market where competition for excellent student athletes is fierce, it is important for Elizabethtown College to maintain a distinctive identity for its athletics program.

All official marks and wordmarks are vital instruments in the maintenance of Elizabethtown College’s image as one of the top small private colleges in the North. Consequently, it is of vital importance that guidelines be enacted to protect the College’s identity. By using these marks and wordmarks uniformly, the Department of Athletics will be easily identifiable in the intercollegiate realms of competition, higher education marketplace and our community. Provided to ensure the consistent usage of all athletics visual elements, this guide is intended to act as a reference tool and resource.

H OW S HOULD Y OU U SE T HIS G UIDE ?

This guide should be used as a tool for coaches and staff to consistently reproduce the visual identity of the Elizabethtown College Department of Athletics.

It would be impossible for this guide to address every situation that arises. Should you have any questions regarding the use of the marks or wordmarks, please contact the College’s Director of Athletic Communications. This guide and the specifications within should be referenced and adhered to by anyone who intending to use an Elizabethtown College Department of Athletics identity mark: all teams, institutions, athletic conferences and divisions, offices, faculty, staff, students, alumni, businesses, nonprofit organizations, printers and outside vendors.

It is essential that all individuals who intend to use the Elizabethtown College Department of Athletics marks and wordmarks in any way clearly and consistently adhere to the guidelines set forth in this Identity Guide. Approval of any usage of the athletics marks or wordmarks must be obtained by the Director of Athletic Communications. By using any of these elements in any way, you are committing to uphold the ideals outlined in this guide.

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Elizabethtown College