Elizabeth (Liz) Braungard '86
Executive Director of Marketing and Communications
717-361-1525 | braungarde@etown.edu

"I chose E-town as a communications major back in 1982 never thinking I'd return 25 years later to bring life to our stories."

Keeping it real. I joined the College as Executive Director of Marketing and Communications in August 2010 after 9 years as the Director of Marketing at a large, public university and more than 15 years in executive marketing positions with regional and national banks. I love the small, private, liberal arts setting of Elizabethtown. As an alum of the College--every day reinforces for me why E-town is such a special place and why I chose it as a student (and the carrot cake was just a small part of my decision!). The stories we tell about our students and faculty are about their academic and social lives here. And their lives of service in the real world. Real stories about real people. Keeping it real.

Wendy Sheaffer
Creative Director
717-361-1143 | sheafferw@etown.edu

“I love knowing that my work and my livelihood allow me to be a part of something much bigger, and that through creativity I’m impacting lives.”

I’m doing what I love, at a place that feels like home. I came to Elizabethtown College in January 2011 as the Creative Director following 10 years of graphic design growth in freelance, corporate and higher education settings. My love for design and visual expression stems from a passion to create while solving problems. Being able to turn a sketch or vision in my head into a fully functional marketing piece is challenging—but never impossible! Thanks to the support of students, staff and faculty who embrace new ideas and trends I’m able to explore solutions that will positively impact the College now, and in many years to come.

Elizabeth Harvey '11
Manager, Marketing and Communications
717-361-6412 | harveye@etown.edu

“I love to learn. It’s a good day if I can squirrel away a new piece of information, a fresh idea or unique philosophy. It’s an especially good day if I can share that knowledge with the students.”

Learning and sharing. It’s all about the students and the learning. Not only am I the manager in the Office of Marketing and Communications -- supervising and mentoring a staff of capable and talented student interns -- I also attend classes at Elizabethtown through the College’s Edward R. Murphy Center for Continuing Education and Distance Learning. This gives me a unique connection – a bit of common ground, where I can relate to the students and some of their challenges. I’m the veteran on the OMC team, joining the College a few years back after a two-decade career as a print journalist and columnist with Lancaster (Pa.) Newspapers Inc. My goal, each day, is to keep the campus and community informed about the great things happening at Elizabethtown College and the fantastic achievements of our students.

Donna Talarico
Integrated Marketing Manager
717-361-1464 | talaricod@etown.edu | Website

"Connecting dots. Connecting people. Hearing and sharing E-town stories is incredibly inspiring. Seeing our audience engaged by sharing and interacting with those stories and each other is even more rewarding."

My past experiences in radio, newspapers, technology and education live and thrive together in happy harmony in my position at Elizabethtown College. It is, and has been and always will be about telling compelling stories.Today’s fast-paced world depends on technology; but, there’s something special about the traditional and tangible, too. My job involves multimedia story-telling through which I can start conversations, encourage sharing, and, above all, build awareness of the College and increase engagement with our community. Collaborating with the marketing and communications team and campus clients—and seeing brainstorms progress to final products—is incredibly rewarding. Hearing stories of student accomplishments that I will later share is incredibly inspiring. Working on a beautiful, welcoming campus at a small, private liberal arts college—much like the one I fell in love with during my undergraduate years—is incredibly fulfilling.

Matt Heffelfinger
Director of Athletic Communications
717-361-1311 | heffelfingerm@etown.edu | Athletics Website

"It's a great day to be a Blue Jay."

I began my professional career at Elizabethtown College in October 2010. Prior to my appointment at the College, I served two years as a sports information graduate assistant at an NCAA Division II school where I was able to learn my profession and make a difference in the direction of the department. I take a lot of pride in what I do. Athletic Communications allows me to work side-by-side with student-athletes, coaches, media members and administrators who share the same passion for collegiate athletics that I do. At Elizabethtown, there are more than 350 student-athletes in 20 sponsored varsity sports. Each day I get to tell their stories to the campus and beyond.

Danilo Yabut
Digital Design Manager 
717-361-1396 | yabutd@etown.edu

"Good Times"

Creativity comes in many forms and my personal favorite is creative problem solving. Devising a solution that is effective, elegant and not apparent is what keeps me learning and experimenting. As a web professional, I have to constantly learn new things and new ways of thinking, but also be skeptical of the "latest and greatest new-thing". Elizabethtown offers a great atmosphere for learning and collaboration, and in the collaboration is where ideas really get tested and honed.