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Contact the Office of Marketing and Communications by phone or email. Team members are listed below with their individual contact information.

 

The Marketing and Communications Team

Elizabeth "Liz" Braungard '86
Executive Director of Marketing and Communications
717-361-1525 | braungarde@etown.edu

Elizabeth A. Braungard "Liz" is the executive director in the Office of Marketing and Communications. She leads Elizabethtown College’s marketing and communications efforts including web, new media, integrated marketing, branding, graphic design and athletic communications. She also serves on the College’s senior leadership team, which is an executive advisory committee to Elizabethtown College President, Carl J. Strikwerda.

Braungard has 24 years of experience in the creation, execution and evaluation of brand management and marketing plans for a broad spectrum of institutions including higher education and financial services companies. Her expertise is in the areas of: marketing efficiency and effectiveness, strategic marketing, brand management, collaborative marketing planning and team-building. She has garnered a number of industry awards for excellence, both individually and as a team-member and was awarded a Certificate of Excellence in Professional Achievement by the alumni board and faculty of Elizabethtown’s Department of Communications.

Braungard earned a bachelor’s degree in communications from Elizabethtown College. In addition, she earned a certificate from the Bank Marketing Association’s School of Bank Marketing at the University of Colorado, Boulder.


Wyatt Eaton
Athletic Communications Assistant
717-361-2114 | eatonw@etown.edu

wyatt eaton photoAfter graduating from Elizabethtown College in 2010, I spent two and a half years gaining professional experience through internships at Soccer Shots, GK Visual, and NFL Films, which helped me land my current position at E-town in October 2012. I work alongside Matt Heffelfinger and the coaches, student-athletes, media members, and administrators in promoting Elizabethtown College Athletics. Keeping the athletics website up-to-date, writing press releases and game recaps, and event management for select sports are a few of my responsibilities. I am grateful to be back at the College where I was an athlete myself, and to be able to work with the Athletics Department, teams, and athletes is an honor and a privilege. Blue Jays, always.

Katie Griest
Marketing Assistant
717-361-1526 | griestk@etown.edu

katie griest photoAfter moving to Elizabethtown in 2008 from a small town in Michigan, I quickly learned about Elizabethtown College and its outstanding reputation for providing students with a high quality education. I started working at the College in 2011 and quickly felt at home as I attended a small, private, liberal arts college myself. It is truly a blessing to work with an incredibly talented team and I love using my Communications degree to serve the College community. As Marketing Assistant, my main responsibilities include managing job requests and the student assistants. I am thankful for the opportunities I get to interact with students, faculty, and staff on a regular basis.

Elizabeth Harvey '11
Communications Manager 
717-361-6412 | harveye@etown.edu

elizabeth harvey photo It’s all about teaching and learning. I’m the veteran on the Office of Marketing and Communications team, having joined the College several years back after a two-decade career as a journalist and columnist with Lancaster (Pa.) Newspapers. In addition to being the communications manager in OMC and the news editor for E-town NOW -- the College’s online newsroom -- I also attend classes through Elizabethtown’s School for Continuing Education and Professional Studies. This dual role gives me a unique connection – a bit of common ground – as I work with and mentor a staff of talented student writers. My goal, each day, is to keep the campus and community informed about the great things happening at Elizabethtown College and the fantastic achievements of our students and faculty and staff members.

Matt Heffelfinger
Director of Athletic Communications
717-361-1311 | heffelfingerm@etown.edu | Athletics Website

matt heffelfinger outside fall I began my professional career at Elizabethtown College in October 2010. Prior to my appointment at the College, I served two years as a sports information graduate assistant at an NCAA Division II school where I was able to learn my profession and make a difference in the direction of the department. I take a lot of pride in what I do. Athletic Communications allows me to work side-by-side with student-athletes, coaches, media members and administrators who share the same passion for collegiate athletics that I do. At Elizabethtown, there are more than 350 student-athletes in 20 sponsored varsity sports. Each day I get to tell their stories to the campus and beyond.

Wendy Sheaffer
Director of Creative Services
717-361-1143 | sheafferw@etown.edu

wendy sheaffer photoI came to Elizabethtown College in January 2011 following 10 years of creative design growth in corporate, freelance and higher education settings. My love for design and visual expression stems from a passion to create while solving problems. Being able to turn a sketch or vision in my head into a fully functional marketing piece is challenging—but never impossible! My primary role as the Director of Creative Services is to manage the visual image and brand of Elizabethtown College. This includes providing graphic design support for marketing and brand initiatives. Specifically, my days are spent consulting with clients, recommending creative strategies, designing marketing/advertising collateral, and partnering with outside resources such as photographers and print vendors.

Lindsay Smuck
Print and Web Designer
717-361-1268 | smuckl@etown.edu

lindsay smuck photoStarting with a bachelor's degree in communication design from Kutztown University and background in digital pre-press production, I am thrilled to have found a home at Elizabethtown College. I work alongside of Wendy and Dan, where each day, I enjoy designing print materials and web components to bring awareness to and enhance a client's project. Some of my other responsibilities as print and web designer are to coordinate projects with print vendors, update web content and provide support on website restructures. The possibilities are endless when you combine print and web design, but the true art of communicating through both mediums is discovering the most effective mix of each to speak to your audience.

Donna Talarico
Director of Integrated Communications
717-361-1464 | talaricod@etown.edu | Website

donna talarico-beerman photoDonna Talarico-Beerman has been helping tell the Elizabethtown College story since 2010. Her past experiences in radio, newspapers, technology and education live and thrive together in happy harmony at E-town, where she manages the College’s official social media channels, assists in marketing planning, copywriting and multimedia story-telling for a variety of projects, and she serves as editor of Elizabethtown magazine and managing editor of E-town NOW. Talarico-Beerman has a bachelor’s degree in communications and an MFA in creative writing, both from Wilkes University. She presents frequently in the community and at national and regional higher education conferences. Follow her on Twitter at @donnatalarico.

Danilo Yabut
Director of Web and New Media Strategy
717-361-1396 | yabutd@etown.edu

danilo yabut photoI came to E-town in October of 2010 following 6 years as a web professional, 8 years in Higher Education marketing and communications, and over 10 years as a design professional. My professional development mirrors the evolution of technology in our culture, so it’s no surprise that my primary role is to use electronic media to help tell the E-town story. I can help with:

  • Electronic templates (powerpoint, word, etc…)
  • Email campaigns
  • Video development
  • Website design, content strategy, and training
Major and Minors at Elizabethtown College

50+ majors, 80+ minors & concentrations

Our core curriculum emphasizes creative thinking, decision–making and problem-solving skills.
About Elizabethtown College

About Elizabethtown College

Our commitment is to Educate for Service, discover how that has/and will continue to shape our history.
Elizabethtown College Admissions

Admissions

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Financial Aid

Financial Aid

Our students received about $26.2 million in institutional scholarships and grants during the 2010-2011 academic year.
Elizabethtown College