College Colors

Visit brand.etown.edu for the latest information on Elizabethtown College’s new brand including the College’s new color palettes.

Primary Color Palette

The official Elizabethtown College colors are grey and blue. Due to different printing processes and paper stocks, maintaining consistent color matches can be difficult. An ink-matching system know as Pantone® Matching System or PMS® is used to provide standards for color matching. The PMS or CMYK (4-color process) equivalents should be provided in any printing situation as specifications for ink colors. Each color shown is formulated to provide good results on both coated (C) or uncoated (U) paper stocks. The acceptable shade of blue is PMS 2945.

Website Color Palette

The Elizabethtown College website utilizes the standard blue as a prominent color element, enhanced by complementary accent colors. All web colors are given a HEX and RGB color value and also may be used in tints, gradations or solid blocks.

Marketing and Communications

College Colors

Primary Color Palette

Website Color Palette