Visit brand.etown.edu for the latest information on Elizabethtown College’s new brand including the College’s new color palettes.
Primary Color Palette
The official Elizabethtown College colors are grey and blue. Due to different printing processes and paper stocks, maintaining consistent color matches can be difficult. An ink-matching system know as Pantone® Matching System or PMS® is used to provide standards for color matching. The PMS or CMYK (4-color process) equivalents should be provided in any printing situation as specifications for ink colors. Each color shown is formulated to provide good results on both coated (C) or uncoated (U) paper stocks. The acceptable shade of blue is PMS 2945.