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The E-team: Social Media Street Team

eteam logo an e inside a talk bubbleThe Elizabethtown College Social Media Street Team, the E-team, is a group of social media-savvy students--armed with smartphones--that promote campus events and initiatives and share their outlook on life at E-town. Look for the E-team on Twitter, and, of course, on campus! The E-team was established in the spring of 2012.

Meet the E-team

Andrew Calnon '16: @etown_andrew

Andrew in 140 characters: Member of the Elizabethtown College E-team- a Social Media Street Team! I'm a Comm major & a social networking addict! Updating you on all things E-town!

andew calnon outside steinman center

Hello everyone, my name's Andrew Calnon! I am a Corporate Communications major, and I am from the small town of Elizabethville, Pa. I consider myself to be a perfectionist, with an enthusiastic and outgoing personality. I love being active, meeting new people and helping in any way that I can. On campus, I am the news director for ECTV-40, the news editor for the Etownian, a student lab assistant for the Department of Communications, a Peer Mentor, a Jaywalker (tour guide), a SWEET programmer for the Office of Student Activities and I participate in Emotion. I love working with the E-team, because it gives me the opportunity to share and inform people of all the amazing events Elizabethtown College has to offer through social networking sites! When it comes to social media: posting, tweeting, taking pictures and checking in is what I do. I am constantly updating my timeline and browsing my Instagram--you could say I'm addicted! My goal for the future is to work in the public relations field.

Kelly Moore '16: @etown_kelly

Kelly in 140 characters: Member of Elizabethtown College’s E-Team. Class of 2016. Mass Comm major bringing you the latest E-town news! Living life one tweet at a time.

kelly moore e-team member in from of lake placide and lefflerKelly Moore is a Mass Communications major and Art Minor from Lancaster, Pa. She is trying to make the most out of her time at Elizabethtown College by trying almost everything the campus has to offer. She is the assistant news director for ECTV- 40, she hosts a radio show for WWEC 88.3, writes for the Etownian, is a student lab assistant (SLA) for the Department of Communications, participates in Called to Lead, dances with Emotion (campus dance club) and is lucky enough to be a member of the E-Team for the 2013-2014 school year. She is constantly checking in on social media to find out the latest news. Kelly is excited to be able to connect with current and future Blue Jays and tell them all about the exciting activities and events happening around E-town. In her very little free time you can find her taking pictures, hanging out with friends and, of course, tweeting.

Kaylin Russell '16: @etown_kaylin

Kaylin in 140 characters: Keeps involved, Always laughing, Young at heart, Loves the E-team, Interested in traveling, Never misses a chance to tweet.

kaylin russell close-up shot in blue jays tennis shirt e-team memberKaylin is a communications major who loves being involved and making the best out of her college experiences. If you can’t find her hanging around campus with friends, you can find her in the communications department. She is involved in anchoring for ECTV-40, a new radio host for WWEC 88.3, and works as a student lab assistant. She also works in the Office of Admissions as an overnight coordinator, where she plans overnight stays for incoming students. With her love of social media and connecting to the campus, she looks forward to being a member of the E-team!




Join the E-team!

The E-team's mission is to expand the College's reach and increase engagement with its social media audience by enlisting the help of active and social media-savvy students by way of a 'street team.' The Office of Marketing and Communications will provide a service to a number of students by creating an real-world learning opportunity: Social media know-how often is a requirement for today's job market.

Each spring, we look for new E-team members to replace graduating seniors and/or to expand the team. Applications are closed for the 2014-2015 academic year.

Benefits of Joining the E-team?

  • Acquire real-world learning in a marketing-and-communications environment.
  • Learn a new skill set while being mentored by a College staff member.
  • Become a brand ambassador for the College--show your school spirit!
  • Use tools you already are using but in a new, exciting way.
  • Gain experience for future employment and leadership positions: a resume builder.
  • Integrated marketing manager will write a letter of recommendation and/or serve as a reference at the conclusion of the academic year if performance was satisfactory.
  • Earn possible swag items to help you show off your E-team pride.


  • Volunteer students can be of any major or class year; some majors may allow the E-team to count for credit through a practicum experience.
  • Students must possess a smartphone with a camera, data plan, a Twitter application—and already be familiar with using Twitter.

Duties include:

  • Attend an E-team orientation and training, and, as needed, subsequent E-team meetings; help brainstorm ideas for social media efforts for the E-team and College as a whole
  • Regularly, if not daily, tweet from E-team Twitter account-- this can include check-ins, photos, updates and engaging with the audience
  • Sign up for specific, targeted campus events and provide pre-promotion, live coverage during and follow-up after
  • Periodically monitor hashtags and saved searches to answer questions about the College – providing customer service to current and prospective students and community members in general
  • Optionally, E-teamers can blog for The Social Life blog.


Terms of Involvement:

  • Members of the E-team would be appointed for a year-long volunteer position; however, if a superb candidate is studying abroad for a semester, we will consider a semester-long member.
  • Students must agree to allow their Twitter accounts to be public (new accounts can be created for the E-team) and their usernames be shared/linked from any publicity we do for E-town E-team.
  • All E-team members can reapply each fall; there is no limit to the amount of terms one can serve, but there also is no guarantee that a student will be selected the following year.
  • The Office of Marketing and Communications spearheads this initiative with integrated marketing manager as primary mentor of this group.
  • Student members' privacy will be respected, as in we won't police any social media accounts for everyday updates—students will be encouraged to be the real them; the only caveat is that when tweeting about the College events we're assigning them, we'd ask content to be positive and professional in nature—proper etiquette, if you will.
  • Students can be removed from the E-team at any time at the discretion of integrated marketing manager; likewise, students may resign from team if the feel they can no longer commit.
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