Digital Marketing - Elizabethtown College

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Bachelor’s in Digital Marketing and Analytics

Elizabethtown College’s Bachelor’s of Science in Digital Marketing and Analytics offered through the School of Graduate and Professional Studies prepares candidates for careers in marketing through foundational studies in business, management, communications, and consumer behavior. With an emphasis upon digital and quantitative techniques, students graduate with a set of skills and competencies positioning them to succeed in today’s global world.

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Program Formats:

Online

Credits Required: 125

Tuition:

$525/Credit
15% Alumni Scholarship
15% Affinity Partner Scholarship

Program Outcomes

Analyze marketing concepts with reference to consumer behavior and attitudes in local, national and global contexts.
Apply marketing concepts for strategic business outcomes.
Develop strategies integrating digital markets and e-commerce.
Evaluate marketing strategies using data analytics.
Create a marketing budget aligned to resources and outcomes.
Demonstrate best practices in managing a marketing team.

Digital Marketing
and Analytics
Degree Requirements

Accredited by the Middle States Association for Colleges and Secondary Schools, the bachelor's degree from Elizabethtown College requires 125 credit hours of academic work. Degree candidates must take at least 30 of their last 60 credits from Elizabethtown College. Credits from Elizabethtown must include at least 15 credits in the major; nine of them must be 300-400 level Marketing courses.

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Are you ready to start your best career? Get started now with a bachelor's degree in Digital Marketing and Analytics from Elizabethtown College.

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Career Outlook

Career Opportunities for Graduates:

Digital Marketing Manager
Marketing Specialist
Marketing Director
Marketing Analyst
Digital Media Manager
Social Media Manager

Job Postings in the Region:

38,759 in the past 12 months

Job postings requiring a bachelor degree: 79.7%
Source: Burning Glass Technologies ©

Top Employers Hiring:

Comcast
Penske
PNC Financial Services Group
Johnson & Johnson
Merck & Company
Highmark Health

The program served a huge need. I knew I couldn’t move forward in my career without higher education. If not for Etown’s commitment to adult learners I would not have had the opportunity to continue my education nor could I inspire others to continue.

– Marilyn Bowers

When I decided to go back to earn my bachelor’s degree, Etown offered me the ability to work at my pace. The program was very accommodating and the instructors were flexible and understanding of my needs working full-time as a single mother.

– Mariko Bender

Each facilitator excels your knowledge and skills. The professors teach relevant material that you can apply in your current job immediately.

– Tony Knepp

I wanted to make a difference and make an impact in my career. I built my foundation through the Elizabethtown College program. I also wanted to give my kids an example of a role model to give them the motivation to pursue their goals.

– Marilyn Murray

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Elizabethtown College

717-361-1411

One Alpha Drive
Elizabethtown, PA 17022-2298

Elizabethtown College does not discriminate on the basis of gender, race, color, religion, age, disability, marital status, veteran status, national or ethnic origin, ancestry, sexual orientation, gender identity and expression, genetic information, possession of a general education development certificate as compared to a high school diploma, or any other legally protected status. This commitment applies but is not limited to decisions made with respect to hiring and promotion, the administration educational programs and policies, scholarship and loan programs, and athletic or other College administered programs. Discrimination or harassment of any kind is strictly forbidden.