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Digital Marketing and Analytics
Your Drive. Your Success.
Bachelor’s in Digital Marketing and Analytics
Elizabethtown College’s Bachelor’s of Science in Digital Marketing and Analytics offered through the School of Graduate and Professional Studies prepares candidates for careers in marketing through foundational studies in business, management, communications, and consumer behavior. With an emphasis upon digital and quantitative techniques, students graduate with a set of skills and competencies positioning them to succeed in today’s global world.
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Program Formats:

Online
Credits Required: 125
Tuition:
- $525/Credit
- 15% Alumni Scholarship
- 15% Affinity Partner Scholarship
Program Outcomes
- Analyze marketing concepts with reference to consumer behavior and attitudes in local, national and global contexts.
- Apply marketing concepts for strategic business outcomes.
Develop strategies integrating digital markets and e-commerce. - Evaluate marketing strategies using data analytics.
- Create a marketing budget aligned to resources and outcomes.
- Demonstrate best practices in managing a marketing team.
Digital Marketing
and Analytics
Degree Requirements
Accredited by the Middle States Association for Colleges and Secondary Schools, the bachelor's degree from Elizabethtown College requires 125 credit hours of academic work. Degree candidates must take at least 30 of their last 60 credits from Elizabethtown College. Credits from Elizabethtown must include at least 15 credits in the major; nine of them must be 300-400 level Marketing courses.
Are you ready to start your best career? Get started now with a bachelor's degree in Digital Marketing and Analytics from Elizabethtown College.
Career Outlook
Career Opportunities for Graduates:
- Digital Marketing Manager
- Marketing Specialist
- Marketing Director
- Marketing Analyst
- Digital Media Manager
- Social Media Manager
Job Postings in the Region:
38,759 in the past 12 monthsJob postings requiring a bachelor degree:
79.7%
Source: Burning Glass Technologies ©
Source: Burning Glass Technologies ©
Top Employers Hiring:
- Comcast
- Penske
- PNC Financial Services Group
- Johnson & Johnson
- Merck & Company
- Highmark Health

