Why Study Mass and Digital Communications?
Prepare for a career in entertainment, media or video/audio production with a Mass Communications major! At E-town, located in south-central Pennsylvania, our students have the ability to explore multiple specialties within the field of communication. Students take concentrated courses tailored for those specifically interested in mass and digital communications.
The mass communications major provides a foundation for a career in the video and audio production fields, with a strong emphasis on writing for the media. You will learn the technical side of communication and broadcasting, along with the creative side. Script writing, editing, and video and audio production are just some of the skills you will develop in our program. Running a weekly radio show and recording public service announcements that will run on air are also a part of this major. It also offers direct experience in TV production with the College’s station ECTV. You’ll also gain experience with our remote production vehicle equipping you with the skills for remote and on-site broadcasting.
"I like that E-town has small classes; it gives you a chance to work with students closely."
"Business has always been in my blood, and what I do is business communications."
"It's a really exciting thing to see new students coming in and to see returning students growing."
"My favorite thing about E-town is the community; in our department it's a family atmosphere."
"My teaching style is experimental; the students get hands-on with the applications."
"It's really fun to go in and teach everyday and have the student share what's going on in their lives."
As a student, you will have the opportunity to take courses in a variety of areas specialties within the field and tailor the curriculum to your specific interests in video and audio production. We have several courses and electives that teach both the technical and relational skills needed for current media practices.
Some of the mass and digital communications courses we offer include:
- New Media Production
- Script and Screenwriting
- Audio Production
- Video Production
Students also take classes in audio and video applications and techniques, which explore the world of radio programming and the television industry. In-class experiences include writing and producing audio and video projects, and students actively learn about the television skills needed behind the scenes as they write and report for broadcast. A course in Advanced Production produces client-based work.
More details about the coursework for our major can be found by searching through our catalog.
All Mass Communications students are required to take our capstone course. The class challenges our students to demonstrate the many skills that they learn throughout the many courses in our program. Throughout the course, students perform various projects for a real-world client that they select at the start of the semester. At the end of the course, students present the work that they completed throughout the experience to both peers and faculty members. Mass Communications students are encouraged to collaborate with companies looking for video production and digital media support to build their portfolios.
To enrich their education and strengthen skills, many of our students also become involved in one or more of our student-run organizations. For more rigorous real-world experience, we encourage students to participate in internships. In the past, our students have interned at places such as:
- MTV Networks
- Rachel Ray Show
- WITF (PBS)
These experiences combined with our areas of study supply our students with the ability to pursue countless careers in the field of communications. Recent Mass Communications graduates serve in a variety of fields including:
- Media Director, Pennsylvania Manufacturers Association
- Editor, WGAL TV 8 (NBC affiliate)
- Multimedia Journalist, Lancaster Online
You might like this major if DJing, shooting or editing video, directing, producing or working on behind-the-scenes work interests you. Media professionals are seeking talented employees who can tell stories to their audience. This major will give students a valuable skillset to compete in this type of environment.