Marketing
A Strategic Advantage
Elizabethtown College’s Marketing program equips you with the skills to thrive in today’s fast-paced business world. As a marketing professional, you might design digital strategies using the latest technology, develop effective pricing models, manage advertising campaigns, or explore the creative side of the field as a copywriter or graphic designer. With this degree, you’ll be prepared for a wide range of dynamic career paths.
Marketing Concentrations
You can choose from five concentrations within the major to tailor your Etown experience to your career goals and interests:
As a category management analyst, you’ll learn how to boost sales for product categories - like food, cosmetics, or household goods - by analyzing data on products, competitors, and consumer trends. Elizabethtown College is proud to partner with the Category Management Association, giving students the unique chance to earn professional-level certifications that are typically reserved for those already in the field. Etown is the only college in Pennsylvania and one of just five nationwide to offer this specialized program!
If you are interested in working in a visually creative field such as digital marketing or advertising, this concentration could be perfect for you! You will learn how to interpret and analyze consumer behavior and adapt these findings to successful marketing campaigns for a product or service. This concentration also offers opportunities to learn more about public relations and visual communications, in collaboration with our Communications Department.
Looking for a career in sales? This concentration will provide you with the tools to pursue these opportunities as you study traditional service and retail marketing, learn how to write and present business plans, identify sustainable business practices, and manage business budgets.
Data is a crucial part of the business world and knowing how to interpret this is key to your career success. Within this concentration, you will take classes in data analytics, market research, and business analytics. You will gain a strong understanding of technical concepts and data analysis skills that can be used to drive effective marketing campaigns.
Our self-designed concentration allows you the opportunity to work with our Business faculty to construct a program that fits your unique passions. With guidance from your advisors, you will complete directed studies in core business areas, such as consumer behavior, alongside elective classes in your chosen topic of interest. This is a great option for you if you are considering a career in a specialist industry or marketing niche, such as sports marketing, entertainment marketing or non-profit marketing.
WANT TO KNOW MORE?
Learn From the Best
To be the best, you need to learn from the best. Our expert faculty have a wide range of experience from companies both large and small, with skills in finance and investment, marketing, accounting, mathematics and more. Every student in Etown’s School of Business has access to a faculty-mentor who helps you to be exceptional. Our students also have access to more than 24,000 alumni who feel the call to help their fellow Blue Jays succeed.
Why enroll in a marketing program?
As a marketer for an organization, you will play a strategic role in its growth and development. Customers keep the company thriving, so it is crucial to understand their attitudes and behavior. Our Marketing program places special emphasis on research-based strategies to identify, attract, and retain customers, through an understanding of all aspects of the marketing mix.
Take Innovative Marketing Courses
Enroll in our Marketing program and learn how to make a company thrive and grow. You will gain an understanding of product and service development, different pricing strategies, and how price conveys certain information about a brand. You will learn about the role of supply chain and logistics in crafting successful distribution strategies. You will also learn approaches to truly understand customers, sometimes better than they understand themselves. You will also study effective ways to communicate with customers, regarding the attributes and benefits of a certain product or service.
Marketing Minor
The marketing minor is designed to offer students an in-depth exploration of the role the discipline plays across all organizations and in relation to other business functions. Students will develop an understanding of the foundational aspects of marketing, learn how to apply marketing principles, explore the ethical implications of the discipline, and discover the varied career paths available in marketing that may be of interest to those completing other majors.
After Graduation
Etown Business Students are Ahead of the Game
More than 95% of Etown graduates find a job in less than a year. That’s faster than the national average of 50%. In fact, many of our students receive job offers before they graduate! Companies that employ our students include:
Many of our students continue their education at prestigious institutions around the world:
