Official College Social Media Accounts

The Elizabethtown College Office of Marketing and Communications (OMC), along with representatives of the Admissions and Alumni offices, oversees the official College social media accounts. The goal of these accounts is to engage with our many constituents by sharing news, events, announcements, photos and the occasional general social commentary. We have an official presence on:

Here we are how we use these accounts and list the current administrator(s) of each, should you have questions or feedback.

Facebook

As of January 2018, Facebook has more than 2.2 billion monthly active users. -- Social Media Examiner.

facebook logoFacebook serves as the primary social media channel for the College. As of this writing, more than 13,000 people “like” the Elizabethtown College page. These “likes” include prospective students, current students, alumni, parents, faculty and staff members and members of the community at large.

How we use it: Information shared here includes news and events, photos and links to College-related information. Our goal is to vary the information so we cater to all audiences. Users primarily access the content posted by Elizabethtown College from the newsfeed on their own Facebook homepage. 

  • Account admins: Holly Landis and Mike Ishman (OMC)

Visit Us on Facebook | Learn How to Use Facebook


Twitter

51% of active Twitter users follow companies, brands or products on social networks. -- Edison Research

twitter logoTwitter, often referred to as the world's largest conversation, allows users to create and share updates of up to 280 characters. While Twitter is not a predominant social media tool among prospective students, this medium is an effective way to reach alumni, members of the media, industry peers and the community at large. Power Twitter users are fiercely loyal to the medium and access it multiple times per day via desktop or mobile applications.

How we use it: Elizabethtown College uses Twitter in many ways, most often to share links that will drive traffic to the College website. Also shared are news updates, photos and live tweets from campus events. Additionally, Twitter is used as a customer service tool, answering questions from prospective students and parents.

  • Account admins: Holly Landis and Mike Ishman (OMC)

Visit Us on Twitter | Follow the Admissions Twitter


Instagram

95 million photos are uploaded to Instagram every day. -- Instagram Press Center

instagram logoInstagram is a mobile-based photo sharing application. As of this writing there is not a web interface for uploading images; however users can view and comment on photos from the web. Users snap a photo with their smartphone and then have the option to do some simple editing to enhance the photo, such as add filters and borders.

How we use it: Elizabethtown College uses Instagram to share photos and short videos of campus scenery and events. 

  • Account admins: Holly Landis and Mike Ishman (OMC)

Visit our Instagram Feed | Follow the Admissions Instagram


Snapchat

There are 187 million daily active users on Snapchat. -- TechCrunch

snapchat logoSnapchat is a web-based photo and video sharing app, with the primary concept that content is only available for a short period of time before becoming inaccessible. Users can send messages directly to others or upload to their "stories" for all of their followers to see. Snapchat also offers a number of filters and frames that can be used within the app to enhance user content.

How we use it: Elizabethtown College uses Snapchat to post images and short videos of campus life and events throughout the year. We also repost user content from our followers to help prospective students to see what life is like as a Blue Jay on our campus, from students who are already living it!

  • Account admins: Holly Landis and Mike Ishman (OMC)

Follow Us On Snapchat - @etowncollege


Pinterest

Pinterest is the fastest growing social media site in history. As of September 2017, Pinterest has 200 million monthly active users. - Statista

pinterest logo Pinterest is a wildly popular visual social sharing tool that allows users to create theme-based boards and then add "pins" to those boards. Pins are simply links to websites that must contain an image or video.

How we use it: Elizabethtown College uses Pinterest to share interesting and relevant links in several categories which cater to many of our audiences, including Around the Region, Career Advice, Money Matters, Deck Your Dorm and People of E-town. 

  • Account admins: Holly Landis and Mike Ishman (OMC)

Visit Us on Pinterest


YouTube

500 years worth of videos are watched every day on YouTube . --JeffBullas.com, July 2012

youtube logoVideo has a huge impact. Affordable digital video cameras and editing software, coupled with higher bandwidth, makes creating and distributing video easier than ever. While professionally produced, high-quality videos certainly still have a place in this YouTube generation, as it is often called, user-generated, low-budget video is widely accepted as the norm.

How we use it: The Elizabethtown College YouTube account has been granted educational status, meaning we are not limited to the length of videos. This account is used to host videos, which are embedded throughout the Elizabethtown College website or shared via social media outlets. Although not the primary viewing method, videos can also be accessed on the College YouTube Channel. Our use of videos includes promotional videos, interviews, snippets of campus events, montages, event recaps and invitations.

  • Account admins: The Office of Marketing and Communications

Visit Us on YouTube


Flickr

Flickr hosts over 7 billion images. --TechCruch, April 2012

flickr logoFlickr is a photo sharing website allowing its users the ability to share photos with private groups—or the world through Creative Commons.

 

How we use it: Elizabethtown College uses Flickr primarily for digital photo storage; the use of tags makes categorizing and, later, finding photos easy. Flickr also provides campus users a self-service way to access public-facing photos for their own use, whether it is for a department website, a newsletter or for a presentation. Finally, slideshows can be created using photos from Flickr which can be embedded on pages within the College website; this allows for a great visual display of photos in minimal space.

  • Account Admins: The Office of Marketing and Communications

Visit Us on Flickr


LinkedIn

75 of the Fortune 100 companies use LinkedIn for hiring. --SocialMagnets.net, May 2012

linkedin logoLinkedIn is a professional networking powerhouse and is ideal for use by career services, alumni relations and academic departments. Additionally, any student or College employee can reap the benefits of having a LinkedIn profile. Graduating seniors can network; alumni can get back in touch or share job postings; professors can share publications and presentations; and much, much more.

The Office of Career Services and Office of Alumni Relations also manage a private Elizabethtown College Alumni Group on LinkedIn (search for it under Groups). Here, alumni can request to join the group. Once verified, they can participate in conversations, share job leads, network and more. As of this writing, more than 1,400 alumni are part of this group.

  • Account Admin: Holly Landis (OMC)

Visit LinkedIn