Marketing & Communications | Elizabethtown College

OMC Staff

Meet the OMC Team

Have a question about how we can help you on your next project? Stop into our office on the second floor of Alpha, email us at omc@etown.edu or call us at 717-361-1410. We're here and happy to help!

Contact OMC

Keri Straub, MBA

717-361-6412 | straubk@etown.edu | Alpha 210 A

Vice President for Enrollment Management, Marketing and Communications

Areas of Expertise:

Public Relations
Media Relations
Marketing & Enrollment Marketing
Digital Communications and Strategy
Strategic Communications
Brand Reputation

Keri Straub is the Vice President for Enrollment Management, Marketing, and Communications at Elizabethtown College. In this role, she oversees the institution's enrollment management division, which includes admissions, financial aid, marketing and communications, and strategic partnerships.

With more than 15 years of experience spanning both the education and broadcast journalism industries, Straub brings deep expertise in public relations, media relations, marketing, digital strategy, and strategic and crisis communications. A former news reporter and producer, she has an extensive background in media and currently serves as the College’s spokesperson — managing media inquiries, story pitches, and editorial content. She also serves as the executive editor of the College’s magazine, ETOWN.

Straub works closely with the College’s Board of Trustees in her capacity as Liaison to the Board, providing guidance on governance best practices, board bylaws, and long-term strategic planning.

She holds a Bachelor of Arts in Journalism with a minor in Communication, Arts & Sciences from The Pennsylvania State University, and a Master of Business Administration (MBA) with a concentration in Strategic Leadership from Elizabethtown College. Additionally, she has earned an Advanced Public Information Officer (PIO) certification from FEMA.

Straub currently serves on the Board of The High Center for Family Business and the nonprofit organization Attollo Prep.

Austin Crull

717-361-1464 | crulla@etown.edu | Alpha 210

Assistant Vice President for Marketing

Areas of Expertise:

Admissions/Enrollment Marketing
Digital Advertising
Social Media & Content Marketing
Communications
Visual Media

Austin Crull serves as the Assistant Vice President for Marketing at Elizabethtown College. He came from the University of Pittsburgh where he spent eight years working in roles with the Pitt Alumni Association and Pitt Athletics. Crull oversees the marketing strategy for the College as well oversees the development of digital marketing content including social media channels, website, and email marketing. Crull holds his Bachelor of Science in Business Administration degree in Marketing from the University of Pittsburgh.

Lindsay Enochs

717-361-1268 | enochsl@etown.edu | Alpha 203B

Print and Web Designer

Areas of Expertise:

Graphic Design
Branding
Web Design
Email Campaigns

Lindsay Enochs is the Print and Web Designer at Elizabethtown College. She has professional experience in print, digital, and freelance design, and the prepress production industry. Her dual role provides creative approaches to both print and digital projects and provides a bridge between the two mediums. Enochs serves as a resource for brand identity and graphic design for the College by consulting with clients, coordinating projects with outside print vendors and photographers, updating web content and layout, and designing emails for internal and external audiences. Enochs holds a Bachelor of Fine Arts degree in Communication Design from Kutztown University and a Bachelor of Science degree in Business Administration from Elizabethtown College.

Justin Herforth

717-361-1537 | herforthj@etown.edu | Alpha 207

Social Media & Content Marketing Coordinator

Areas of Expertise:

Social Media & Content Marketing
Communications
Visual Media
Project Management

Justin Herforth joined Elizabethtown College in March of 2023 as a Social Media and Content Marketing Coordinator. He is responsible for creating, implementing, and analyzing social media content for College platforms which includes collaboration with other members of the campus community. Herforth came from Alvernia University where he spent three years as part of the admissions staff. He holds his Bachelor of Arts degree in Communication with a focus on Journalism from Alvernia University.

Zach Klinedinst

717-361-1526 | klinedinstz@etown.edu | Alpha 206

Front-End Web Developer & Designer

Areas of Expertise:

Responsive Web Design
CMS Support
Communications
Marketing Support
Visual Media

Zach Klinedinst joined Elizabethtown College in September of 2019. His efforts are centered on strategic digital planning and the uniform application of the college's branding and marketing initiatives across the online environment. He serves as primary contact for campus clients for their website-related needs and provides support for both faculty and staff in navigating the website's Content Management System (CMS). In addition, Zach offers expertise in video production as well as photography. Klinedinst holds a Bachelor of Arts degree in Communications with a minor in Graphic Design from Elizabethtown College.

Wendy Sheaffer

717-361-1143 | sheafferw@etown.edu | Alpha 204 A

Senior Director of Creative Services

Areas of Expertise:

Brand Management
Creative Strategy
Graphic & Identity Design
Advertising Design

Wendy Sheaffer is the Senior Director of Creative Services at Elizabethtown College. She has more than 20 years of design experience as a creative and marketing communications professional in the higher education, freelance, and corporate industries. Sheaffer’s primary role is to manage the visual image and brand of the College through integrated marketing channels. Her days are spent consulting with clients, recommending creative strategies, designing marketing/advertising collateral, and partnering with outside resources such as photographers and print vendors. Sheaffer holds a BFA degree in Communication Design from Kutztown University and a Master of Science in Strategic Leadership degree from Elizabethtown College.

Emily Svetecz

717-361-1396 | svetecze@etown.edu | Alpha 209

Digital Marketing Specialist

Areas of Expertise:

Project Management
Electronic Media
Digital Communication

Emily Svetecz joined Elizabethtown College in August of 2022 as the Digital Marketing Specialist. She is responsible for the project management system for the Office of Marketing and Communication team and handles social media and email communication assignments. Svetecz is a Lancaster county native and has spent five years at Lancaster Catholic High School a part of the Admissions and Marketing team. She holds her Bachelor of Arts degree in Public Relations and Communications with a focus on Electronic Media from Waynesburg University.

Brad Weltmer

717-361-1710 | weltmerb@etown.edu | Alpha 208

Director of Communications & Social Media

Areas of Expertise:

Social Media & Content Marketing
Communications
Public Relations
Visual Media

Brad Weltmer joined Elizabethtown College in January of 2021 as a Social Media and Content Marketing Manager. He is responsible for creating, implementing, and analyzing social media content for College platforms which includes collaboration with other members of the campus community. Weltmer came from Franklin & Marshall College where he spent eight years as part of the athletic communications staff. He holds his Bachelor of Arts degree in Journalism with a focus on Public Relations from Indiana University of Pennsylvania.

Student Assistants

Alexis Cooper '25

Criminal Justice

Olivia Fabiano '25

Integrative Studies major (Marketing and Psychology)

Aileigh Mulligan '27

Communications/Political Science major

DaniRae Renno '25

Journalism major

Aya Zourgani '26

Graphic Design and Computer Science major

Elizabethtown College

717-361-1000

1 Alpha Drive
Elizabethtown, PA 17022

Elizabethtown College does not discriminate on the basis of gender, race, color, religion, age, disability, marital status, veteran status, national or ethnic origin, ancestry, sexual orientation, gender identity and expression, genetic information, possession of a general education development certificate as compared to a high school diploma, or any other legally protected status. This commitment applies but is not limited to decisions made with respect to hiring and promotion, the administration of educational programs and policies, scholarship and loan programs, and athletic or other College administered programs. Discrimination or harassment of any kind is strictly forbidden.

OMC Staff

Meet the OMC Team

Keri Straub, MBA

Vice President for Enrollment Management, Marketing and Communications

More About Keri

Austin Crull

Assistant Vice President for Marketing

More About Austin

Lindsay Enochs

Print and Web Designer

More About Lindsay

Justin Herforth

Social Media & Content Marketing Coordinator

More About Justin

Zach Klinedinst

Front-End Web Developer & Designer

More About Zach

Wendy Sheaffer

Senior Director of Creative Services

More About Wendy

Emily Svetecz

Digital Marketing Specialist

More About Emily

Brad Weltmer

Director of Communications & Social Media

More About Brad

Student Assistants

Alexis Cooper '25

Criminal Justice

Olivia Fabiano '25

Integrative Studies major (Marketing and Psychology)

Aileigh Mulligan '27

Communications/Political Science major

DaniRae Renno '25

Journalism major

Aya Zourgani '26

Graphic Design and Computer Science major