Website Manager Expanded
The path to an effective, useful, and sustainable website is a long road, but an exciting one that must be walked together.
As stated before, the website manager is usually someone in a leadership role. The reason this is important is because big decisions need to be made: Why do you have a website? Who's your target audience? How is the current site performing? How do we make it better? What is better? … It is easy to get overwhelmed, but that's why OMC is here. We want and need to work closely with you and your colleagues. You are the experts in your areas and we know how to communicate that expertise through electronic media. So how do you proceed?
Step 1: Recognize the importance of your website.
Not everyone truly recognizes the importance of their website. While some areas of the College do not need an extensive website (1 page may suffice), if you are an academic department, work directly with students, alumni, faculty, staff or the public you probably need a website.
Reality check: Over 4.6 MILLION views were logged last year on just the 3000ish pages within the main public facing website.
Step 2: Complete the website questionnaire
The website questionnaire does not need to be (and probably should not) be completed by any one person. The form is meant to get you and your area thinking about and discussing your website. The form will give you and your area the opportunity to formalize roles and responsibilities, and help everyone to get on the same page as to what role your website plays in your areas business objectives.
Step 3: Send OMC the completed website questionnaire form and schedule a meeting
This is where we come in. The website questionnaire will give us an idea about your areas vision for your website and signifies your commitment to the rest of the process. We also use the form to develop a skeleton content strategy. Once the form is completed please email it, along with some times that you and your area are available to: firstname.lastname@example.org.